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Physics be damned.
The challenge was to create a bigger display while barely expanding the dimensions of the watch itself. To do so, the display was completely re-engineered, reducing the borders by 40%, which allows for nearly 20% more screen area than Series 6. And over 50% more screen area than Series 3. That’s something to smile about

Always-On Retina display.
A brighter view of you. You don’t need to raise your wrist or touch the screen to see the time or other information and complications on your watch face, because the display is always on. And now it’s 70% brighter indoors when your wrist is down.

Smooth and continuous. The edge of design.
A subtle wraparound effect is created by refracted light at the edge of the display for a seamless integration with the case.

Breaking news: Series 7 is the most durable Apple Watch ever built.
Fundamental design changes were needed to achieve the vision of the larger Always-On Retina display. These same innovations also helped make the most crack resistant front crystal yet.

Tougher around the clock.
50% thicker front crystal. The front crystal is over twice as thick at its tallest point than Apple Watch Series 6, adding strength and durability.

The future of health. On full display.
Measure your blood oxygen level with a revolutionary sensor and app. Take an ECG anytime, anywhere. Check your heart rate. Along with other innovations like mindfulness and sleep tracking to keep you healthy from head to toe. Series 7 puts more health insights in sight.

Charges in no time.
The entire charging system for Apple Watch Series 7 has been rethought to get you up and running faster than ever. With an updated charging architecture and fast-charging USB-C cable, it takes about 45 minutes to go from 0 to 80% charge.

Stay centered. Move ahead.
Taking a moment throughout the day to pause and breathe can reduce stress. The new Reflect feature in the Mindfulness app helps you set an intention and center yourself with a beautiful animation. And new audio and video guided Meditations in Apple Fitness+ focus on improving your overall wellbeing with specific themes such as calm, gratitude, or kindness.

Massively motivating.
Tap into dozens of workouts. Track all the ways you move. Advance your goals with Apple Fitness+. Apple Watch Series 7 gives it everything. And thanks to the larger display, you’ll see all your progress and metrics more quickly and clearly, in and out of the water. Let’s go — there’s more in there.

Everything you need. Everywhere you go.
Just put on your Apple Watch and take off. Series 7 keeps all the things you care about front and center with its larger screen. And with available cellular, you can stay connected to your family, friends, music, notifications, photos, and more — even when you don’t have your phone.